Heidi Chocolate

The Chocolate Side of Life

Heidi Chocolate is at present one of the top chocolate brands in Romania. Moreover, its premium chocolate can be found in 14 foreign markets, out of which 10 are in Central and South-Eastern Europe. Heidi’s growth in these markets is the result of a successful combination between the launch of Heidi’s new product lines, distinguishing the brand as an innovator in term of products and recipes, and its communication campaign, which includes a new visual identity. Presently, the company employees 320 people and hopes for expansion in the near future to accomodate production and distribution necessities.

Heidi stands for moments of authentic happiness, for moments of togetherness, especially in a world full of laptops, deadlines, and traffic jams, like ours. In order to offer you these moments of utter delight, Heidi puts a strong emphasis on innovation, performance, trustfullness and closeness.

Heidi’s desire is, thus, to become one of the three most preferred brands of premium chocolate in Central and Eastern Europe. In a category seemingly dominated by products, Heidi focuses its communication on people and the experiences they share with the others through the Heidi products.

Currently AUI distibutes several different varieities of Heidi chocolate. Heidi chocolate bars, ranging from 85% dark chocolate bars to milk and dark chocolate bars filled with carmelized nuts and fruit pieces. Holiday items including milk hazelnut pralines for Valentine's Day, Chocolate Easter Bunnies some with yogurt or praline filling, and an assortment of Christmas stocking stuffers including pralines, chocolate bars, and sculpted Santa's and snowmen. Additionally, we are able to supply your store with the proper display materials to keep Heidi chocolate flowing out the door and into the happy hands of your customers.